ONE:The poorhouse is about two miles from the city; it consists of a courtyard enclosed by walls, from which awnings are stretched supported on poles. And here from twelve to fifteen hundred wretched skeletons had found shelter, spectres with shoulder-blades almost cutting through the skin, arms shrunk to the bone, with the elbow-joint like a knot in the middle, and at the end hands which looked enormous and flat and limp, as if every knuckle were dislocated. Their gnarled knees projected from the fearful leanness of their legs, and the tightened skin between the starting ribs showed the hollow pit of the stomach. Men and women[Pg 192] alike were for the most part naked, but for a ragged cotton loin-cloth. And all had the same scared look in their eyes, the same grin of bare teeth between those hollow cheeks. Almost all had bleeding wounds where the bones had come through the skin.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:In an ancient mosque, somewhat dilapidated, was an infant-school. Little heaps of stuff, pink and yellow and white, and above them emaciated little faces with large dark eyes that had greenish-blue lights in them, all moving and rocking continually, and spelling aloud out of open books set up on wooden folding desks. The master in his pulpit listened stolidly with half-shut eyes, and detected the mistakes in all this twitter of little voices."And how many die every day?"
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:DEHRA DOONThere was a children's garden-party to-day in the grounds of the English Resident; a crowd of fair-haired babies, excessively Greenaway in their long, light frocks with bright-hued sashes. They shouted with joy at the swings and wooden horses, clapping their hands when it came to their turn to ride the elephant that marched about the parkso fair, so bright, with their nurses or Indian ayahs wrapped in crude showy muslins.
ONE:
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:The ground here and there is stained with large pink patches of a disinfectant, smelling of chlorine,[Pg 9] strewn in front of the house where anyone lies dead. And this of itself is enough to recall to mind the spectre of the plague that is decimating Bombay; in this excitement, this turmoil of colour and noise, we had forgotten it.Asses followed, oxen and more camels, loaded beyond their strength with old iron, tin pannikins, a whole cargo of goods in cases from Manchester and Sheffieldso badly packed that things came clattering down as the beasts pushed each other amid oaths and blows.
This project was crafted for Some Name corp. Detail here a little about your job requirements and the tools used. Tell about the challenges faced and what you and your team did to solve it.
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ONE:Outside Bombay, at the end of an avenue of tamarind trees, between hedges starred with lilac and pink, we came to Pinjerapoor, the hospital for animals. Here, in a sanded garden dotted with shrubs and flowers, stand sheds in which sick cows, horses and buffaloes are treated and cared for.[Pg 26] In another part, in a little building divided into compartments by wire bars, poor crippled dogs whined to me as I passed to take them away. Hens wandered about on wooden legs; and an ancient parrot, in the greatest excitement, yelled with all his might; he was undergoing treatment to make his lost feathers grow again, his hideous little black body being quite naked, with its large head and beak. In an open box, overhung with flowering jasmine, an Arab horse was suspended to the beams of the roof; two keepers by his side waved long white horsehair fans to keep away the flies. A perfect crowd of servants is employed in the care of the animals, and the litter is sweet and clean.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:The little palace of Nilam Bagh, panelled inside throughout with carved wood, looks like a jewel-casket dropped in a vast park of green shade and[Pg 85] broad lawns. Rawl Shri Bhaosinhji, Rajah of Bhawnagar, is very young, almost a child, and still very shy, dressed in the European fashion in a long grey overcoat, with a voluminous turban of turquoise-blue gauze.Fakirs, holding out their begging-bowls as they squatted round an opening in the ground, showed that it was the entrance to a temple; a few steps down, a long corridor with little niches on each side, and then hall after hall full of grimacing gods, lighted up by our guide's torch, till at last we reached an immense vault where impenetrable darkness filled the angles lost in a labyrinth of arcades converging to some mystery. Here all the Hindoo gods, carved in stone, have been crowded together, with their horrible contortions, their stolid beatitude, their affected grace; and in their midst is a huge idol, hacked with a great cut by Aurungzeeb, the Moslem emperor, at the time of his conquest. Suddenly all about us was a crowd of Brahmins, appearing from what dark corners we could not discover. They looked nasty and half asleep, and vanished at once with a murmur of whispered speech that hung about the galleries in an echo.
FORE:At the end of the garden are the bird sellers, their little cages packed full of parrots, minahs, and bulbuls; and tiny finches, scarcely larger than butterflies, hang on the boughs of ebony trees and daturas in bloom.
Published Aug 30.
TWO:A desolate strand, all the vegetation burnt by the sun and the sea-breeze. The pearl-oyster, which made the fortune of the district, disappeared four years since, and has migrated to other parts. The fisheries no longer pay, and the boats are dropping to pieces on the beach, while the divers beg, decimated by want.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:
Published Aug 28.
TWO:All alike were fevered from the deafening music of harmoniums and tom-toms performing at the back of each gambling-bootha din that drowned shouts of glee and quarrelling.The storm raged on all day, bringing down clouds that swept the earth and yawned in cataracts, to the awful roar of the thunder that shook the foundation of rock.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
CRAFTED IN NEW YORK, USA.
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A station on the roadthe delightful days at Bunnoo left far behind.And, quite unexpectedly, as we turned a corner beyond the coppersmiths' alley, we came on a row of tea-shops, displaying huge and burly china jars. Chinamen, in black or blue, sat at the shop doors in wide, stiff armchairs, their fine, plaited pigtail hanging over the back, while they awaited a customer with a good-humoured expression of dull indifference.In every house a tiny lamp allowed us to see the women, squatting while they pounded millet, or cooked in copper pots. Then night suddenly fell, and I could no longer find my way about the dark alleys, stumbling as I went over cows lying across the path, till I suddenly found myself opposite a very tall pagoda, three storeys high. On the threshold the bonzes were banging with all their might on gongs and drums, alternately with bells. And on the opposite side of the street, in a sort of shed enclosed on three sides, but wide open to the passers-by, people in gay robes were prostrate before two shapeless idols, Krishna and Vishnu, painted bright red, twinkling with ornaments of tinsel and lead-paper, and crudely lighted up by lamps with reflectors. And then at once I was between low houses again, and going down tortuous streets to the river-bed,[Pg 48] whither I was guided by the sound of castanets and tambourines.
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